Now they upon the rock, are they who when they hear, receive the word with joy: and these have no roots; for they believe for a while, and in time of temptation, they fall away.
And that which fell among thorns, are they who have heard, and going their way, are choked with the cares and riches and pleasures of this life, and yield no fruit.
But that on the good ground, are they who in a good and perfect heart, hearing the word, keep it, and bring forth fruit in patience." (Luke 8, 4-15)
To welcome the seed of the Word is to welcome the Kingdom.
"This Kingdom shines out before men in the word, in the works and in the presence of Christ." To welcome Jesus' word is to welcome "the Kingdom itself." The seed and beginning of the Kingdom are the "little flock" of those whom Jesus came to gather around him, the flock whose shepherd he is. They form Jesus' true family. To those whom he thus gathered around him, he taught a new "way of acting" and a prayer of their own." (CCC 764)
Indeed, to welcome the Word is to welcome Jesus Christ Who is the Kingdom present among us.